Father + Daughter

We're a father daughter team of makers working together to reshape how small businesses connect to people.

Kaila and Snapper Cridge

About Us

Snap Creative is the father and daughter design team of Kaila and Snapper Cridge. Two creators showing people the importance of good design for small business. We work remotely from New Castle, Indiana and Charleston, South Carolina, serving both local businesses and businesses abroad.

We are intentionally small, but possess the skills and experience to help you launch your big idea.

Why We're Different

We listen to you

Refining your brand and designing websites and apps is more than adding images, colors and words on a page — It's about forming a partnership and working together.

Your input is important to guide our work and to help us transform your ideas into something that reflects your brand and drive real, meaningful results for your business.

—And we cannot do that without your input.

We're not marketers

You might be thinking, "I thought websites, logos and all that branding stuff is marketing?", and you'd be 100% correct.

But, it's not about intricate ad campaigns and spending tons of money, it's about reaching people. —And no one knows your customers better than you do.

We help with strategic advice to create a plan to keep your brand fresh in people's minds. You'll have what you need to do simple, but effective marketing, the right way.

We'll work great together if you're...

  • On board with leaving the details of designing your brand, website or app to us.
  • Willing to listen
  • Capable of offering input and feedback.
  • Able to make business decisions without a "committee".
  • All about keeping your customers happy.
  • Okay with a little constructive criticism.
  • Able to keep to a schedule.
  • Not annoyed by being asked why.
  • Open to change and new ideas.

If you are a "that's me" on at least 3 of those, then we'll be a great fit for each other.

We're might not the best choice if you...

  • Need a "quick" website.
  • Just need someone to help you get online.
  • Need to control all aspects of the design.
  • Struggle completing tasks on time.
  • Don't have time to be involved in the process.
  • Haven't thought about a budget for a new design project.
  • Want us to build your site in Wordpress.

Sometimes we're not the right fit, but that doesn't mean we can't help you. It never hurts to ask.

Why We're Different

We listen to you

Refining your brand and designing websites and apps is more than adding images, colors and words on a page — It's about forming a partnership and working together.

Your input is important to guide our work and to help us transform your ideas into something that reflects your brand and drive real, meaningful results for your business.

—And we cannot do that without your input.

We're not marketers

You might be thinking, "I thought websites, logos and all that branding stuff is marketing?", and you'd be 100% correct.

But, it's not about intricate ad campaigns and spending tons of money, it's about reaching people. —And no one knows your customers better than you do.

We help with strategic advice to create a plan to keep your brand fresh in people's minds. You'll have what you need to do simple, but effective marketing, the right way.

Are we a good fit?

We'll work great together if you're...

  • On board with leaving the details of designing your brand, website or app to us.
  • Willing to listen
  • Capable of offering input and feedback.
  • Able to make business decisions without a "committee".
  • All about keeping your customers happy.
  • Okay with a little constructive criticism.
  • Able to keep to a schedule.
  • Not annoyed by being asked why.
  • Open to change and new ideas.

If you are a "that's me" on at least 3 of those, then we'll be a great fit for each other.

We're probably not the best choice if you...

  • Need a "quick" website.
  • Just need someone to help you get online.
  • Need to control all aspects of the design.
  • Struggle completing tasks on time.
  • Don't have time to be involved in the process.
  • Haven't thought about a budget for a new design project.
  • Want us to build your site in Wordpress.

Sometimes we're not the right fit, but that doesn't mean we can help you find a solution that works best for you.

We believe that...

01. Small teams stand out

Growth is great, it’s okay to be (and stay) small. Small teams are great at tackling big problems. Big teams tend to get in each other’s way. Being small means we can focus better on how to help you, creating our own path instead of doing things the way everyone does.

02. People aren't numbers

Digital products shouldn't be designed based on metrics as a goal. Instead we focus on helping humans on their journey. Apps and websites are more focused and intuitive and we stay mindful of where we need them and why.

03. Responsibility is in the mirror

Be now responsible. Be future responsible. Cultural, social and technological changes are opening new doors for opportunity. And while we now have more access to data than ever before, We are committed to respective people's privacy and creating products that are less distracting and more helpful.

"I've been working with Snap since 2012. A large part of our growth is a direct result of the work Snap Creative has done for Jack's...and I wouldn't trust anyone else to do it."
Lee Marcum in a rare black suite

— Lee Marcum - CEO, Jack's Donuts

"It had been 7 years with the same website…it was time for a fresh new look. I’m very proud of what Snapper created. He went over and beyond my expectations."
Brian Harris with his vintage radio mic.

— Brian Harris - Brian Harris Entertainment

"Since our new website launched, we've had nothing but praise from members and the community. We cannot say enough about the amazing service Snapper has provided."
Partner meeting with Director Chris Williams

— Chris WIlliams, Executive Director - Henry County YMCA

Ready to get started?