Quick Summary

COVID has brought it's challenges, but also opportunity. We're building a mobile app for customers to get their favorites on the go.

Making donuts by hand is what made Jack's Donuts famous, but slow isn't how customers think (or live). Their customers needed a better way to get their donuts and coffee, especially mornings on their way to work.

Coming Soon
  • Mobile app design
  • Interface design
  • Visual Development

Starting Point

A huge part of Jack's Donuts daily sales is during the morning hours before the workday. They needed a way to allow their customers to place an order for pickup and avoid the hassle of standing in line. The biggest challenge was helping them move their focus away from similar apps that complicated the process for their customers.

Purpose

Today's customer has come to expect being able to get what they want, easily, right when and where they want it. When Jack's made the decision to enter into the mobile app space, our guidance helped them focus on what their customers real wants and needs were instead of using cookie-cutter options offered by traditional fast food services.

Plan of Action

We needed to create an interface that didn't complicate placing an order. We wanted to make things as easy as possible, while reducing the complications that most food apps are prone to. The more we tested, the more revised. The process was great for discovering things the app truly needed without the overhead of the things it did not.

Initial stage prototype of the Jack's Donuts mobile app done in Sketch and tested in Invision.

The mobile app gives customers a tailored experience by allowing them to choose their preferred location and customize their order down to the number of espresso shots in their frappe. We incorporated pick up times and in-app payment so all they have to do is walk in, say their name, and grab their order.

Login and account set up screen in Jack's Donuts mobile app.
iOS notification from the Donut Desk app of a new order being received on an iPad Pro.
Inside the Donut Desk app viewing a new order that's being processed for pick up.
Jack's Donuts Donut Desk app icon in multiple sizes and what it looks like on an iPad screen
Two sets of custom icons created for the mobile app and Jack's Donut Desk
Jack's Donuts Mobile app icon in multiple sizes and what it looks like on an iPhone Ten screen

Coming Soon

We are in the final stages of testing before launching. The feedback from test customers has been instrumental in creating something that Jack's customers will be able to use with efficiency and without confusion.

Mockup of Apple App Store Jack's Donuts mobile app page. Includes location, drink order and pickup time screens in the app.
The process for getting this app in the hands of our customers has been long, but I trust Snapper and his team because that process is why they always get things right. This thing is perfect!
—Lee Marcum, CEO, Jack's Donuts
Coming Soon

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