*Note: Kids R Golden dissolved in 2019 and this project has now been archived as a template.
The emotional toll that is forced upon a parent after their young child is diagnosed with cancer can be devastating. There are thousands of resources available to parents in need, but the process to obtain them can be exhausting. Kids R Golden approached us to create a space to help parents find medical, financial, social, and motivational support when they needed it the most.
Our design revolved around helping parents find a single destination to discover financial resources, understand what their child has been diagnosed with, safely and securely process their personal information and connect with a case manager.
Plan of Action
We set up function using Typeform and Zapier to automate the process of collecting critical information and delivering it not only to the parents who needed it, but directly to the many resources available to help them on their journey. The automation also delivered necessary information to the case manager working with the family.
We also worked with them to replace their outdated clipart logo and tidy up their mission and message to create a new brand that better reflected their mission of connecting families, resources and communities together.
With a new website, new process, new brand and message, Kids r Golden saw a 320% increase in overall traffic, but more importantly, they saw a 200% increase in form submissions. This allowed them to focus working with families directly after initial contact and gather the rest of the information as the automation process continued.
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